Watch the video and research more using the internet about social media analytics.
First,  try to come up with your own predictions and also add overall your reflection on what you learned about Social Media Analytics after watching this video.
The discussion should contain an introduction about social media analytics, answer to the below questions 
1) how data plays a key role in social media and how companies are using the data.
2) How come liking a picture of curly fries could be the indication of how smart you are (part of the above video)?
Finally, the perspective on social media with two references in APA format. 

Come with a 350 words discussion.