MRKT 310: Principles of Marketing Week 7 Writing Assignment Integrated Marketing  Communications, and the Changing  Media Landscape Learning Outcomes Integrated Marketing Communications.  Student...

1. Download the monthly Case-Shiller house price index for Los Angeles from the St. Louis Fed (FRED II). Choose the version that is not seasonally adjusted, and get all data, from about 1987 through...

Question 1 (25 points) Youlou Kabasella and his wife opened Kinshasa Abroad, a restaurant in downtown Columbus, Ohio. Because of the diversity of the city and the restaurants proximity to Ohio State...

“The Financials” This week’s discussion is worth 90 points and it is part of your Course Project.  Before you get started on this exercise, you will need the textbook (Chapter 16...

Guided by market demand, producing quality products on the right track Market demand is the wind vane of producers. It should be noted that on the basis of market research, combined with their own...

Case Study One Jay  White is a CPA and a member of the AICPA. Jay works as an accounting  manager at the division level at Smith Energy Company, a publicly owned  company headquartered in North...