MKT572 Group Project

There are several requirements for group project. Failure to meet the submission requirement will result in a deduction of 10 points from your grade.

1. In your cover page, list the full name of all group members, course number and section number.

2. Each group can only send one combined file.

3. All data files are already uploaded under doc sharing.

4. Only word file is accepted. Please limit your assignment length within 25 pages for the chapter 15 and chapter 16 exercises. For the case analysis, you

5. Please copy and paste only relevant tables and figures into your word file.

6. Please use this template for your group reports (except for the case analysis). Please be noted that some questions are procedures. You dont need to provide answers. For those questions requiring your answer, I put a Answer: below each question. You need to provide your answers to those questions. If I provide an example in the answer, you should follow my example. For some questions, I give answers directly. If I state that the answer is already provided, you dont need to answer those questions.

7. Chapter 15, EX1 requires you to use the SPSS movie data with error. This is the only exercise that needs to be done using the data with errors. All datasets are uploaded under doc sharing. Question 1 of Chapter 15 use the file titled ” program file. movie. attendance. with errors. sav” . The other questions use the file “program file.movie attendance. sav”.The case data set is case EFCU.sav.

8. If your group member does not finish his/her part or dont respond to group emails, please notify me at least one week ahead of submission. I may eliminate this person from your group and let the person do the project alone. Please be noted that it is your groups responsibility to submit a complete project report. Your grade is only based on the final report. If a person fails to finish his/her part, your group is responsible for the completion of the report. My suggestion is that everyone should finish all parts of the project and compare your answers inside group members.seminar in marketing research project .
for instructions please go through the attached files below.

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