MCOM 214: Advertising the College of your Choice to Incoming Undergraduates

MCOM 214/ SCHORRPAPER 1

TOPIC: Advertising the College of your Choice to Incoming Undergraduates

1. Pick a collegeany college. One you attended (or Towson) or one you always wanted to go to.

2. Using the text, plus at least two other sources create an advertising plan covering the following elements: targeting, communication, account planning, IMC (as explained in class and supported by the book) and creating ads.

3. In addition

a. What one word describes your college?

b. Why did you choose this word and what support do you have?

Paper details

· 8 full pages minimum

· 12 point type, double spaced, appropriate margins

· APA Format – cover page required (does not count as part of 8 pages). Abstract not required

· Use photographs, illustrations, charts encouraged but is not part of the 8 pages

· You must have at least ten citations from a total of at least 3 sources

· Consult the syllabus for policies regarding papers (review of drafts, submission of work, etc.)

Submissions

· Papers must be received in my email box by 11:59 pm on March 23rd. It will be based on the timestamp received. Papers should be sent as an attachment to [email protected]

· Late papers may be submitted by 11:59 pm on March 30th but due to an automatic 15 point deduction

· No papers will be received after 11:59 pm on March 30th for any reason and will receive the score of 0 (zero). There will be no exceptions

Review of outlines, drafts, etc.

· If you have questions about the paper, please ask at the beginning of class. You can always email or text me if a quick question arises.

· I will review outlines, portions of papers, drafts only during office hours

· I strongly encourage you to submit drafts in advance

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