Marketing managment
ATMC MKG701 TASK 2 DESCRIPTION – worth 30% of the MKG701 course Due: Week 9 – by 5pm on Thursday 28thof May 2020 Description: Individual Assignment For this assessment, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to medium enterprise [SME] and its product, service or experience. Please note: It’s important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for – or are familiar with in Australia. It could be a business that you would like to start in Australia. Please check with your lecturer by Week 6. Format: A PowerPoint with narrated voice-over. Include the full written script for each slide in the notes section underneath each slide. You may decide to convert the presentation into a video as the next/final stage. Contents: Presentations will include and/or discuss the following: • A Title Page/Slide – include your student details and the name of the company you are focusing on • An explanation of the organisation, their product, service or experience …………………………[10%] o Who/what is your business? o What industry are they in? o What is their organisational structure? o What is their product/service/experiences range? o Who is their main target market/s? • External marketing theory & concepts …………………………………………………………………………….[10%] o What is an external marketing environment analysis? o Why is an external marketing analysis important? o What are the relevant environments to be analysed? • Critical Analysis & Evaluation of the External Marketing Environment……………………………. [40%] o competition, o economic growth and stability, o political trends, o legal and regulatory issues, o technological advancements and o the socio-cultural trends that impact on the marketing organisation and its marketing strategies and plans. • Identification and assessment of at least three Key Opportunities and Threats facing the SME …10%] • Application of academic writing conventions and referencing using the Harvard referencing style ……[10%] Length: Approximately 12 slides/Approximately 1000 words [not counting the Title Page or LoR] Rubric and Critical Resources These documents are provided on Blackboard to help you complete this task. • ATMC MKG701 TASK 2 Description [this document] • ATMC MKG701 TASK 2 Digital Presentation Guide [PowerPoint] • ATMC MKG701 TASK 2 Digital Presentation Rubric • Recommendations for addressing one Key Opportunity and key Threat facing the SME ……15%] Helpful Resources These documents offer guidance with selecting your concepts and the technical aspects of the task. Digital Presentation Quick Start Guide How to add a voice-over to a PowerPoint and convert it into a video How to convert a PowerPoint to a Video and Edit it in Video-Editing Program External Environment Analysis Table This is a simple table that you can complete for each of the environmental factors based on the relevant theory, describing what is currently going on in your market and then what this means for your product or service. External Environment Analysis Table Remember that with the word count, what you put in these tables does not count to your total word count. So, you can do a thorough analysis using this table template and provide a more succinct introduction and summary of your analysis in the main body of the report. It is also a preference for any tables to be included at the appropriate position in the report rather than being attached as an Appendix. This will help with the flow of your report by not forcing the reader to flick back and forth throughout the report. Feedback Feedback will be provided in the form of a mark, Rubric and written comments.