Title: Market Research and Segmentation

Background

Mission Hospital is one of the Healthcare organization which is situated within City of California

It is one of the largest healthcare facility since it uses the latest technology in its operations and also it has employed the best physicians and nurses around the country.

Being state of the art it has 523 beds as an acute care and regional medical centre in Mission Viejo at California.

It has all the specialist of the services in healthcare and those are highly skilled in treatment of many conditions which gives it an upper hand as compared to other healthcare facilities around the area.

The External Environment

The are a number of external factors which are set to affect this organization This factors are set to hinder it from attaining its goals in the market.

Some of these factors might include things such as technological advancing, changes in political temperature as well as social changes.

In order to adopt to this environment, there is need for Mission Hospital to ensure that it has followed everything to the later in order to avoid any form of disruption in its operations.

For instance, there is need for it to consider the set out States and Federal laws which are likely to affects its operations.

The other thing is that the society within which the company does its operations means a lot, for the management, there is need to come up with measures which will ensure that it meets the societal needs (Rad & Anantatmula, 2010).

External environment ought to be looked at addressed with a lot of concern since it can either have a negative or a positive effect on a company’s operations.

Market Research and Segmentation

Research conducted in the market shows that more than 90% California Residents have a health coverage.

Most of them are either insured with the use of a Medicaid or a Medicare plan which are provided by both the federal and the local government.

The best segmentation approach which needs to use a combine approach whereby it will be set to use both beneficial and description segmentations towards its target audience.

Mission Hospital should be in a place to ensure that this two forms of segmentations helps it when it comes to attainment of its goals.

Market Research and Segmentation

The older members of the society are seen to call for greater healthcare care for the older men in the society who might be suffering from socially or physically.

Research conducted shows that the older generation are more prone to a number of diseases due to the age factor.

Therefore to take care of their wellbeing, there is a need to ensure that we take care of them both socially, physically and emotionally for them to remain strong.

Organizational Structures and Functions

An organization structure is defined as a system which is used when it comes to defining of hierarchy within an organization

For a healthcare organization, there is need to have a system so that it will have an easy running of the healthcare operations

For the case of Mission Hospital there is a s need to have the C.E.O who is set to ensure all the departments are functioning as expected.FINANCE AND BUDGETING

The intent of the SLP is for you to transform the theoretical and general aspects as covered and based in each modules case paper, to a Board-meeting presentation.
The SLP (like the cases) is a cumulative project that will demonstrate the culmination of your understanding and your ability to identify the key points of your case work, and transform them into relevant slides utilizing Microsoft PowerPoint software (PPT).
Remember that the presentation will be submitted to the MHA599 Consulting Team (MHA599CT) board of directors at their bi-weekly board meeting, so presentation needs to be directed to this executive audience.
I am confident that you will enjoy developing this project, and hone your business presentation skills in the process.

Guidelines for Effective PowerPoint Presentations

Do not attempt to dazzle your audience with psychedelic visual effects, multi colors, and eye-boggling animations.
Do not just copy and paste your case text into the slides.
Focus on the content and what message you want to get across to the board.
Think Audience – Ensure that all slides are viewable (i.e., relevant text in viewable font size.)
one picture is worth a thousand words “ include graphs, diagrams, etc., as appropriate.
Do not use all caps except for titles.
Keep the background consistent and subtle.
Use only enough text when using charts or graphs to explain; clearly label the graphic.
Keep the design clean and uncluttered. Leave empty space around the text and graphics.
Check the spelling and grammar.

SLP “ Organization

The number of slides per module should be about 10-15.
Prepare and submit the sectional/modular slides for each module, adding the preceding ones (i.e., in Module 2 you will combine and submit sections 1 and 2, and so on.
Amend each section per the feedback you will get from your instructor.
Finally, you will aggregate all sections into one complete and comprehensive PPT following the SLP framework detailed below, and submit together by the due date of Module 4.

SLP “ Framework and Modular Assignments
The complete SLP will consist of the following sections:

Title slide – to be submitted in Module 1.
Background – to be submitted in Module 1.
The External Environment – Data Gathering “ to be submitted in Module 1.
Market Research and Segmentation “ to be submitted in Module 1.
Organizational Structures and Functions “ to be submitted in Module 2.
Finance and Budgeting “ to be submitted in Module 3.
Quality, Ethical, and IT Controls “ to be submitted in Module 4.
Conclusions and Recommendations “ to be submitted in and for all modules.

SLP Assignment Expectations
As stated in the course and modular outcomes, you are expected to demonstrate critical thinking and a solid analytical and theoretical knowledge of all previous courses in the program.
Furthermore, emphasis should be inputted on applying what you already know to the task of developing an individual project that reflects synthesis, integration, and real-life application (action plans).
As the environment is of a real-life project team, you will be assessed as to how well you present your work to your company and peers (writing and presentations).
Feedback and comments from your instructor and peers should be implemented and early recommendations adjusted accordingly.
Good Luck and Enjoy!