It makes sense that advertisers want to use the most efficient media they can so they can control their advertising costs. It should also make sense that media vehicles with larger audiences will usually charge more than vehicles with smaller audiences do. An experienced media planner or buyer may place extra weight or value on the costs of certain kinds of media or on certain kinds of media buys.

Prompt: Since there are no hard and fast rules that everyone in advertising uses, discuss what media tactics you think would be most effective in making your choices if you were builder of the media plan for your client/company.

Thread #2

In-store media is a popular delivery method in grocery stores, big box stores, and even some chains like Target and WalMart. One strength often considered in the decision to utilize an in-store ad is the increased opportunity for impulse buying. Discuss this benefit and other positives of in-store media use which are most effective.

Thread #3

Alternative media is described as guerrilla marketing. Guerrilla marketing’s trademark characteristics are time, energy and imagination. A big budget is not a trademark of guerrilla marketing.

Prompt: Search out an effective piece of guerrilla marketing in use today. Include a link in your thread so that others can view it. Do you find this piece effective? Defend your position based on the various tools you’ve discovered in the readings to date.