Individual Capstone Project: Grading Rubric

One page summary of proposed organization

Category

Pts Possible

Pts Earned

One Page Summary of Proposed Organization (10% of total)

· Succinct overview of proposed organization

· Suggested current strategic issue to be addressed (based upon preliminary data collection)

· Clearly outlines how data will be collected

· Submitted on time

10

Final project submission

Category

Pts Possible

Pts Earned

Introduction/Overview/Background/History

· Succinct

· Provides a clear, big picture overview of the organization, industry and products/services

· Outlines key strategic issue(s) to focus upon in analysis

10

Internal and External Analysis

· Insightful and thorough understanding of the organization’s internal environment

· Insightful and thorough understanding of the organization’s task and general environmentsYour one page overview (single spaced) should provide a succinct, but clear overview of your proposed organization (even if your chosen organization is well known) and the suggested current strategic issue you will address based upon your preliminary gathering of information. You should also clearly indicate how you intend to collect data for this project (e.g., what types of sources you intended to use, what specific types of data you plan to collect)