Group 6 – Team Monsters

Company background m

A solely distribution energy drink holding company that contains no operating business.

Monster Energy drink holding company specialize in developing patented energy drink.

https://cspinet.org/eating-healthy/ingredients-of-concern/caffeine-chart

Objectives

Increase brand awareness among sports lovers and gamers while maintaining the consumption of product among athletes in order to acquire higher market share.

Enhance brand loyalty for example discount promotions.

Target Groups

Construction workers Male,18-34 Income $1,000-3,000

Active and fast paced lifestyle

Reducing anxiety

Watching sport matches and reading sport magazine

College students, freelancers Male/ Female, 18 – 34 years old Income $1,000-2,500

Enhance gaming performance

Participating in E-gaming competitions

Watching E-sport tournaments

Athletes Male/Female, 25-44 years old Income $4,600-10,000

Seeking excitement in life

Challenge themselves for satisfaction

Need to have high physical energy with muscle support