Fall 2020: BUSS 330 Managing Change

Kotter’s Eight Steps to Transforming Your Organization
STEP #

STEP

ANALYSIS

1

Establishing a Sense of Urgency

2

Forming a Powerful Guiding Coalition

3

Creating a Vision

4

Communicating a Vision

5

Empowering colleagues to act on the Vision

6

Planning for and creating short-term Wins

7

Consolidating improvements & Producing still more Change

8

Institutionalizing New ApproachesQ. Please select a business article focused on Change from the Wall Street Journal.
Analyze your article using three (3#) elements of the Kotter 8# Steps to frame your analysis of the WSJ article

BE SUCCINCT AND SPECIFIC when analysing the article and using the #3 elements out of the #8 Kotters steps. I have attached Kotter’s #8 step grid below.

WSJ Article- https://www.wsj.com/articles/at-t-steps-into-streaming-wars-with-hbo-max-11572368721?shareToken=st496eb9e5d2ad4beab12e945fc284a497