Write a short summary of this concept (a paragraph or two) that explains the offering.  Your idea should be new and different; unlike any offering currently sold.  Refer to the attached template and complete the canvas as a Word or PDF document.  This will be used to build upon this idea and complete a full business plan as your final project.
Business Model Canvas Key Partners
Key Activities
Value Propositions
Who are key partners?
Who are key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?
What Key Activities do our Value
Propositions require?
Our Distributions channels?
Customer relationships?
Revenue streams?
What value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each Customer
Segment?
Which customer needs are we
satisfying?
Customer
Relationships
What type of relationship does each of
our Customer
Segments expect us to establish and
maintain with them?
Which ones have we established?
How are they integrated with the rest of
our business model?
How costly are they?
Key Resources
Channels
What Key Resources do our Value
Propositions require?
Our Distribution Channels? Customer
Relationships?
Revenue Streams?
Through which Channels do our
Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
Cost Structure
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Revenue Streams
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Business Model Canvas Key Partners
Key Activities
Key Resources
Cost Structure
Value Propositions
Customer
Relationships
Channels
Revenue Streams
Customer Segments
Business Model Canvas Grading Rubric
Criteria
Not
Evident
0 points
Thorough
communication of the
feasibility of the
business model. Could
you deliver it? (Key
Partners, Key
Activities, and Key
Resources)
Thorough
0 points
communication of the
desirability of the
business model.
Would customers
want it? (Value
Propositions,
Customer
Relationships,
Channels, Customer
Segments)
Thorough
0 points
communication of the
viability of the
business model. What
could it be worth?
(Cost Structure,
Revenue Streams)
Cohesion of business
0 points
model—all parts of
the canvas work
together to
communicate a
thoughtful concept.
Total
Developing
Proficient
Mastered
Weight
15 points
23 points
28 points
20%
28 points
45 points
56 points
40%
15 points
23 points
28 points
20%
15 points
23 points
28 points
20%
140 points
100%

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