BUSI 645
WRITING: INCENTIVE PLANS RUN OFF ASSIGNMENT INSTRUCTIONS
OVERVIEW
Read the article “What Gets Measured, Gets Managed” by Witman (2018) located in the
assigned Module: Week’s Learn section.
Describe how the Wells Fargo community bank incentive plan resulted in unethical and in most
cases, illegal behavior. How did the program objective (8 products per customer) contribute to
the misbehavior of employees? Do you think that incentives for higher ranking employees (i.e.
executives of the community bank) played a part in the depth and scope of the problems?
Thinking more broadly, the plan started in 2003 and did not become exposed as a problem until
late 2016. What role could the compensation group have played in minimizing the likelihood of
cheating to earn incentives when structuring the plan? Finally, what is HR (Comp and Benefits)
moral and ethical responsibility when designing such plans?
INSTRUCTIONS
Respond to the discussion questions provided. Each assignment requires 3 – 4 full pages and
at least 5 scholarly, resources to substantiate your position in your answer. You must carefully
read the requirements below noting the expectations beforehand. These exercises are meant to
foster your comprehensive research and writing skills.
The specific requirements are as follows:
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As a graduate student, the expectation is quite high for your required quality and effort.
Your work must be written near the standard and quality of journals and other published
materials.
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Cover page, abstract, reference page, and appendices do not count toward the minimum
page length requirement.
At least 5 scholarly sources are required.
Use the current APA manual to ensure that you correctly cite your sources and
quotations.
The use of sources such as Wikipedia, Investopedia, blogs, personal, consulting or
corporate websites are discouraged and will not count toward the required 5 references.
Use of term paper or solutions-type websites is not allowed and will be treated according
to the terms of academic honesty requirements.
Do not write in question/answer format (e.g., Using each question as a heading or
sub-heading in your paper); you will receive an automatic 30% deduction if you do.
Instead, use the questions to guide and form your paper.
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Note: Meeting the minimum specifications will result in the minimum passing grade. You are
expected to provide an in-depth, analytical review of the topic. Assignments that do not meet
the minimum criteria will not receive a passing grade.

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