BMKT 1301: PRINCIPLES OF MARKETING MANAGEMENT Fall Semester 2018-2019 Project Requirements (20%)

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Presentation Assessment Criteria (Rubric)

These marking criteria are generic and designed to be as guidance. The mark awarded will take into consideration the ‘best fit’ band for that piece of

work that answers all the above points in logical way.

Poor Reasonable Good Score

0-1 2-3 4-5

1. Identify the brand’s

STP

? Show limited, if any,

knowledge of

researching brand

? No Sources sited

? Reasonable knowledge

and understanding of

researching brand

? Stating facts

? Broad knowledge and

understanding of

researching brand

? A wide range of diverse and

relevant sources is used.

? Analysis and showing

critical thinking of

information

2. Specify the brand 4P’s ? Shows little (or no) understanding of

requirements of question

? Generally relevant to theMarketing