BCO128 Advertising, Media and Branding MIDTERM ASSIGNMENT Task brief & rubrics
• Define what means brand positioning
• Explain unique selling proposition and provide an example
• Select 1 brand from the following list and define the Dream that the chosen brand is trying to sell to that target and what makes that dream possible.
Amazon, Microsoft, Google, Samsung, Coca-Cola, Toyota, Mercedes-Benz.
Formalities:
• Wordcount: 1000-1500
• Cover, Table of Contents, References, and Appendix are excluded from the total word count.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
• Individual task
Submission: March 7th – Via Moodle (Turnitin). Specific day and hour limit.
Weight: This task is 35% of your total grade for this subject.
It assesses the following learning outcomes:
Demonstrate the importance of advertising in the promotion of a product, service, or idea; Understand and develop comprehensive advertising and promotional campaigns;