Marketing 1150 – Social Media Marketing

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The purpose of the Facebook page is simple: to promote a brand. The goal of the most brands is to have as many individuals like them as possible to best get their message to the masses.

It’s cheaper for coke to reach their followers than with a tv commercial.

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Appeal of Brands on Facebook

Discount

Updates & News

Interacting with like-minded people

Friends are on the page

Following a recommendation

Express their loyalty

Seeking entertainment

Questions

Give feedback

Silent members are still important. If your brand’s FB page is engaging and the person running it is funny, knowledgeable, and patient, your FB community will evolve into something wonderful. Some followers will comment on posts, others will vote in polls – and yes a number of folks will buy when you have sales or offer discounts.

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Remember that FB is continously evolving and changing its algorithm. It’s not as easy for brands to reach their facebook fans as it used to be, and social media marketers are encouraged to stay on top of Facebook updates and changes.

If you don’t keep apprised of Facebook news, your brand can be penalized for not following specific rules or understanding how specific changes will reflect on the brand’s Facebook page. Also, you may not receive as much traffic to your page if you don’t know how the latest algorithm works. This is why its important keep apprised of Facebook news and updates. Checking the facebook section of google news (under technology) will alert you to any changes and recommendations.

For example – you have to follow specific guidelines for selling or running contests.

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Facebook Page: means for your company, brand or product to have a presence on the Facebook platform. From your page you can give industry specific news, company updates, support for your clients and build a community around you or what you offer.

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https://www.facebook.com/pages/create.php

Keep in mind that you CAN change the category and name later on if needed.

Also at this stage it might be helpful that a physical address figures prominently in the setup of a local business or place, and the actual Facebook page will appear differently as well.

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Each of these classifications provides more

relevant fields for your desired Page.

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After selecting our desired classification, we’ll be asked for an official name for our Business Page.

I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it’s a difficult and tedious process.

Page names are 70 characters long

Unusual capitalization is not allowed. You can ask Facebook for acceptations.

You can use your personal name on your business page if you are your own brand.

Be sure to choose the name of your business page wisely. Currently, you are able to change the name of your business only once, but Facebook changes their rules all of the time, so don’t count on that always being the case.Marketers have to constantly stay current with social media platforms changing on a daily basis. In the past year Facebook has experience a significant decline in user engagement. Not to mention Gen Z not being active on Facebook.
1. Please research 3 different examples of how Facebook is attempting to change the engagement level on Facebook. Describe each of these practices in detail on how Facebook is trying to drive engagement with its users.https://www.ispot.tv/ad/wUQP/facebook-a-little-closer
2. Where do you see Facebook in the next 5 years? This would be the year 2023. Please support your answer with an article link as well as your own opinion.