Assignment Directions:

Strategic Analysis

This week’s paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you have quotes included in your paper, you should have more than 1400 words to compensate.

Use the case study attached here. After reading the case study please answer the following questions in your paper.

Your essay will address these items:

In addition to the information in the case study, research this company using at least (2) outside scholarly articles. Discuss six selected topics from our studies throughout weeks one through four. Discuss these six topics in relation to your company and discuss how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. Competition (Five Forces Framework), life cycle, value chain, Consumer wants and needs, Maintaining the Competitive Advantage, and Mission Statement. These are the topics, explore them in detail throughout your paper. Use headings to introduce your topics.

Give examples using the terms and concepts in your textbook readings and your research articles.

1. What is the vision statement of your selected company and what is your company’s purpose?

2. What is the importance of each of the six topics within your company?

3. What is the usefulness of understanding this topic in today’s corporate economy?

4. Through what strategies does your selected company choose to excel over other strategically grouped companies. For example, what strategies does Apple choose that keeps it on top?

Some of the 10 case studies have authors shown in the beginning of the case study. Formulate your reference listing from those authors listed. If no case study author is found, then use the text where the cases were derived. The reference listing for the case studies without a separate author listed is:

Dess, G. G., Eisner, A. B. & McNamara, G., Lee, S.H. (2020). Strategic management text and cases, (10th Ed.). New York, NY: McGraw-Hill/Irwin

· Paper Format (no abstract):

· Title Page

· Use a title to begin your paper (not introduction) – Include an introductory paragraph that states your company and your six topics and why you selected them.

· Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.

· Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not including the title and reference page.

· Reference Page – Include all sources including your textbook on a separate reference page. Listing a websites alone is not a proper reference. You may use company websites as a reference, but they must be citing and referenced properly. All references must have citations within your paper. Use APA format.

· No running head

· No abstract