Week 3 Integrative Essay: Apply chapter concepts to your corporate scandal in a 5-page essay in the following format:
Part I: Drawing on Chapter 14, write 2 -3 pages where you answer the following: In what ways were consumers harmed by your corporation’s or company’s actions? Did your corporation/company violate any U.S. consumer protection laws?  Why or why not? If so, which one(s)?  What were the potential benefits and risks to your corporation or company of its scandalous behavior?
Part II: Identify at least 3 concepts from Chapter 11 OR from Chapter 12.  Explain what they are and use them to analyze your corporation in 2 pages. What can you learn about your corporate scandal from these concepts?
EVALUATION: Your essay will be evaluated on the quality of insight and analysis; adherence to assignment guidelines; organization of ideas (e.g. you should have an opening attention getting phrase, a clear purpose statement and preview in the introduction, a body of fully developed ideas and connections to the text, and a conclusion that summarizes your idea and leaves your reader with a final compelling thought); specific use of course concepts; grammar and technical skills.
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