BUSI 504
CONSULTING PROPOSAL ASSIGNMENT INSTRUCTIONS
OVERVIEW
The management of change in an organization is often led by an internal or external change
consultant who leads change from a project perspective with a phased approach that includes the
project definition, a diagnosis of the situation, recommendations for a solution, a plan for
implementing the recommendations, and the actual implementation of the plan.
INSTRUCTIONS
You will prepare 2 consulting proposals based on the cases from the textbook assigned in
Modules/Weeks 1–3 (Consulting Proposal 1) and Modules/Weeks 4–6 (Consulting Proposal 2).
Each proposal must be 1000–1500 words and include at least the following 5 sections:
1.
2.
3.
4.
5.
Definition of project
Diagnosis of current situation
Recommendations
Implementation plan
Summary
A sample/template for the proposals is provided in the Assignment Instructions folder. Each
proposal must include a title and reference page formatted according to current APA
requirements. You must use a minimum of 4 scholarly peer-reviewed sources plus the text. Write
the proposal as if you are addressing the CEO or organizational leadership as identified in the
selected case study. The overall narrative in the proposal must include significant emphasis on
diagnosing the problems in the business with recommendations for relevant change. These
recommendations must be supported with specific examples or sources.
For example:
•
•
•
•
If the organization needs to change its recruitment strategy or perhaps offer new products,
what specific types of change are involved?
Will the employees be affected? If so, what type of employees?
How should the recommended changes be implemented?
Are there drivers of the change that will determine the success of the change initiative? If
so, what are they?
Keep in mind that the proposal is an overview of the current situation, needed changes, and
recommendations; therefore, it is important to refrain from providing too much detail. However,
the proposal must contain enough information for the CEO to select a course of action. Because
the person receiving your proposal is the CEO, there is no need to re-state information in the case
study as he/she should already be aware of the current situation.
You are encouraged to integrate information from any of the Reading & Study materials or your
own experience. These prompts are provided to support your analysis and critical thinking as you
read the cases and to give you some structure if you select one of these for your proposal
assignments.
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BUSI 504
Consulting Proposal 1 Questions for Consideration:
Use the following case for Consulting Proposal 1.
Case The Plane Will Not Move!
–
What was the problem McDonnell Douglas was having with the C-17?
What was the thinking that allowed the issue to persist?
Describe the three main priorities of Koz, the new plant manager.
How did the employees of MD originally view his priorities? How was this reflected in terms
of production?
What did Koz do to illustrate and amplify his vision for his priorities?
What was the eventual result of Koz’s “nutty idea?”
What factors do you believe led to a successful transformation?
Is the approach of Koz sustainable at that plant, transferable across the company, and is the
change management of Koz reproducible in other leaders. If so, explain why and how to
move forward with it. If not, explain why and suggest a different approach going forward.
Consulting Proposal 2 Questions for Consideration:
Use the following case for Consulting Proposal 2.
Case Change Agent in Waiting:
–
What are the key characteristics of government organizations, like the Housing Development
Board of Singapore, and not-for-profits which help explain the content for this case?
What is the change challenge for HDB and for Tan as she returns to her former employer?
How do you evaluate her action plan? What are its strengths? What are your concerns?
What would you suggest to improve her plan?
What does it take to drive change from a lower to middle management position and in a
government context?
Consulting Proposal 1 is due by 11:59 p.m. (ET) on Sunday of Module/Week 3. Consulting
Proposal 2 is due by 11:59 p.m. (ET) on Sunday of Module/Week 6.
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