Use book The practice of public relations 13th edition
By Fraser p. Seitel
Bmw is the product
Last week’s assignment dealt with strategic approaches in public relations.This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute the strategy you have developed for your campaign.
Selectup to six PR tools you will use to promote your client’s product or service.
Review The Practice of Public Relations, Ch. 15 on how to write a news release, as well as more brief promotional writing for social media such as Twitter.
ReviewThe Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign.Be specific with your choices.
For example, for paid media you might create an ad for a print or online newspaper or magazine.For owned media, you might create a blog, Facebook page, etc.For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.”Refer to Ch. 9 ofThe Practice of Public Relationsfor more information on these tools.
Explainyour rationale for each selection.
Writea 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.
Formatyour paper consistent with APA guidelines.
Submit your assignment.