RESEARCH PAPER – WEIGHTAGE – 10 % OF TOTAL GRADE

The main goal for this assignment is that students gain an in-depth understanding about an

emerging topic in Marketing. Each student will conduct in-depth research on the topic and write

the research paper.

The theme for research is: Marketing Initiatives during COVID in <“Industry of Choice”>

Please note that theme has been provided. It is not a topic. You can consider a specific

marketing problem under this broad theme.

Important Suggestions:

1) This is a very broad theme. It is important that you select a narrow area of research under this

broad theme for better output.

2) Please review resource links provided below to help you understand how to write research

papers. Link 2 is particularly useful guide.

This assignment is worth 10 % of your final grade.

Due Date – 13th August 2021

Instructions

1) You should consider organizing the research paper as follows:

• Introduction

• Relevance of the topic

• Objective of the Research/ Research Questions

• Discussion (organize in appropriate sub sections)

• Conclusions

2) The suggested word limit is 1800-2500 words.

3) Must use external academic (these include research journals; consider using your library) and

relevant non-academic references. Provide in-text citations and should provide references in

APA format.

Resources to learn more about organizing a Research Paper:

1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-

2009.pdf

2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/

3) https://cnc.bc.ca/services/library/tutorials-help/research-paper

https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)
https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)
https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)
https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/
1-4 Scale

Percentage Score 0-59 59-71 72-77 78-81 82-84 85-89 88-91 92-100

Grades F C B- B B+ A- A A+

Mastery Level

Standard Level

Subject Matter 50

Introduction and Background 10

Discussion of Findings/ Discussion

about the topic

10

Conclusion and Managerial

Recommendation

10

Use of appropriate references 10

Use of relevant data, depiction of

data, use of Tables/Charts

10

Organization & Critical Thinking 20

Demonstration of thought process

and analysis of problem and

resolution using own thoughts and

ideas

20

Style & Mechanics 30

Readability & Style – Clarity of

thought and appropropriate level

of language use that brings the

author’s thoughts and ideas to the

reader.