BCPM00054: The Management of Innovation in Construction Firms and Projects

ASSESSMENT BRIEF AND CRITERIA

BCPM00054: The Management of Innovation in Construction Firms and Projects

Assessment Brief

Please select an existing construction firm or project/megaproject (UK or worldwide). Using the selected case study example, apply one or more theoretical concepts (e.g., innovation process, innovation capabilities, innovation culture, open innovation, innovation champions, innovation manager professionalism) that you have learnt in the module. Please also make a recommendation for an innovation strategy for the selected construction firm or project/megaproject should adopt, as well as the justification for the recommendation. Your coursework is to be conceptually informed and detailed to the extent that the innovation management will understand how and why to implement a recommended innovation strategy.

You are required to submit a fully referenced coursework of 3,000 words (excluding diagrams, figures and appendices). This requires you to critically review a significant range of academic literature, construction industry reports, and to present an analysis and logical arguments.

Please also make use of the Moodle Forum for questions and discussions.
You are encouraged to start work on this assignment as soon as possible to avoid resource problems (yours!) later, during the programme of study.

Format structure

Please create your own title for the essay.

Please use Harvard Referencing style. Examples of the Harvard referencing system are included in your Course Notes and were discussed in the research methods sessions.

Marking Criteria
Component Proportion of the marks
Introduction:
A clear statement which sets the scene and outlines the context, the selected case study (firm or project/megaproject) and concept/s.
An overview which enthuses a reader about the content of the paper. 10%
Context of the selected case study:
Provide a background information of the selected firm or project/megaproject.
Introduce the selected concept/s in the context of the case study. 20%
Analysis of the selected concept/s in the context:
Provide critical and coherent analysis of the selected concept/s in the context of the case study based on relevant sources. In your analysis you are expected to draw from publicly available reports (from the industry, selected firm or project/megaproject) and academic literature (e.g. construction management, innovation management and other management journals and books).
Outline the important issues associated with the selected concept/s in the context of the case study and problematise why one should learn about it. 40%
Recommendations for an innovation strategy for the selected firm or project/megaproject:
Make practical recommendations for an innovation strategy for the selected firm or project/megaproject. These are specific actions from the above analysis of the case study.
Outline how to implement the innovation strategy.
Summarise the paper and highlight the key points. 20%
Presentation:
How well you organise your paper, including the flow of the storyline, use of thematic headings and sub-headings to help the reader to follow your arguments.
Figures and diagrams can help to communicate your ideas, to summarise, synthesise and make suggestions.
You can use direct quotations where appropriate.
We are looking for quality of academic writing. 10%

Word Count/Length
3,000 words excluding diagrams, figures, references and appendices.

Assessment Support
To support students there will be Moodle forum set up where you can engage with each other and the module leader. Here, you can ask questions related to the assignment and discuss related issues. In addition, the module leader will set up office hour appointments for Q&A.

UCL provides a new online course to improve academic writing: https://www.ucl.ac.uk/teaching-learning/news/2020/jun/new-online-course-improve-academic-writing-two-weeks

UCL also provides student support and welfare: https://www.ucl.ac.uk/prospective-students/graduate/learning-and-living-ucl/campus-services-and-facilities/support-and-welfare

Submission Details
Uploaded to Moodle by 26 April 2021 at 3pm.
File to be uploaded via Moodle in Word or PDF format.
Word limit: 3000 words (see the brief for exclusion).

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