12 basic questions

Please answer the following questions using the case and other sources. Place your answer directly under each respective question and clearly separate out sub questions and sub answers.Q1: What are 2 global implications if a natural disaster were to wipe out a continent’s coffee production? Number these 1 and 2 and state why you selected your choices. (2)Q2: Perform a SWOT analysis for Transcend Coffee and come up with 2 items for each area of the SWOT. Please create this into a tabular grid. (8)Q3: If you were to start a coffee shop would you use Arabica beans and Robusta beans? Why? (1)Q4: What is fair trade as it pertains to this case? (1)Q5: What is direct trade is it pertains to this case? (1)Q6: What are 4 advantages of fair trade from this case? (4)Q7: What are 4 disadvantages of fair trade from this case?(4)Q8:What are 3 advantages of direct trade from this case? (3)Q9: What are 3 disadvantages of direct trade from this case?(3)Q10:If you were to start a coffee shop would you pick fair trade or direct trade for your business model? Why? (1)Q11: How else does Transcend coffee currently earn revenue? Provide your source (1)Q12: Based on Mark’s options, which one should he do? Why? (1)

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