Assignment Description
PLO7.1, PLO7.2, PLO7.3 PLO7.4, PLO7.5, PLO7.6, PLO7.7
Demonstrate an understanding of the running of entrepreneurship and running a small business venture.
The report will be developed in a business plan format and develop each section required for successfully setting up a new small venture. The business plan should include key headings:
· Executive summary
· Business description – typology, geographical reach etc.
· Product/service description – innovative, look feel, functionality
· Market analysis – industry analysis, competitor and customer analysis
· Marketing strategy – how are you going to attract customers, vision and mission statements
· Operations and logistics – what and who do you need to deliver your business, due diligence, risk management
· Financial forecast (cash flow statement and cash flow forecast)
· Key Milestones
Additional Information
Assessment Regulations
· Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme (Policy link).
· You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. (Policy link). You are required to provide an accurate word count on the cover sheet for each piece of work you submit.
· For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a
The lecturer
Gaston Fornes is Senior Lecturer at the University of Bristol (UK) and former Dean of the Graduate School & Executive Education at ESIC Business & Marketing School (Spain). He completed his Post-Doctoral Studies at IE Business School (Spain) after receiving a PhD in Management from the University of Bath (UK). He also holds an MBA degree from Universidad Adolfo Ibañez (Chile) with a period of studies at University of Southern California (USA), and a First Degree in Business from Universidad Nacional de Cuyo (Argentina). He is Principal Fellow of the Higher Education Academy.
Dr Fornes started his professional career at the Citibank in 1993 and then funded what became a mid-sized company with operations in Chile and Argentina, sold in 2003. Since 2005 he has combined academic and executive responsibilities, including the development of two new business. Also in 2005 he started to be professionally involved with China where in 2010, for his work with SMEs, he received the Liupan Mountain Friendship Award from the Ningxia Government, and then in 2014 he received the Foreign Expert Award from the Shanghai Government. Also, in 2015 for his work on the economic and business relations between China and Latin America he was awarded the London School of Economics – Latin American Development Bank Fellowship.