Managing and Using Information Systems

A STRATEGIC APPROACH

Sixth Edition

Keri E. Pearlson KP Partners

Carol S. Saunders W.A. Franke College of Business Northern Arizona University Dr. Theo and Friedl Schoeller Research Center for Business and Society

Dennis F. Galletta Katz Graduate School of Business University of Pittsburgh, Pittsburgh, PA

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Copyright © 2016, 2013, 2010, 2006, 2004, 2001 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be repro- duced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per?copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923 (Web site: www.copyright.com). Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030?5774, (201) 748?6011, fax (201) 748?6008, or online at: www. wiley.com/go/permissions.In Chapter 1 of your textbook – Page 30/31 – Lego Case Study. (PFA Text Book)

I need just answers to the below questions. (Each question 120 – 150 words)

1) How did the information systems and the organization design changes implemented by Knudstorp align with the
changes in business strategy?
2)Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice.
3)Are changes implemented by Knudstorp an indication of hypercompetition? Defend your position.
4)What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?