Chiguvi D. and Guruwo P.T. (2017), Impact of Customer Satisfaction on Customer Loyalty in the Banking Sector, International Journal of Scientific Engineering and Research, Volume 5; Issue 2; February 2017; p 55-63.

· Assignment Questions:

1. Identify the key concepts discussed in the article. (1 Mark)

2. Clarify the principal theories underlying the research. (1 Mark)

3. Compare Theories with hypotheses. Write the principal research hypothesis tested by the authors. Clarify its format. (1.5)

4. Consider the following model: (1.5)the file is in the attachment