Archive - Month: July 2023

SCENARIO You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created...

Consumer Behavior in Action – Due Feb. 20, 2022 Visit the Baker article (https://blog.hubspot.com/service/customer-segmentation ) and download the free customer journey map template (provided...

Pick a company of your choosing. Do a short case analysis of the situation. Explain why you chose to compare the two product characteristics that you will use to construct a perceptual map....

Watch the BandsinTown Webinar BandsinTown How To webinar and then comment on approaches you could take to create a BandsinTown profile for your client which is “A Mirror Hollow”.  A...

1. Write your personal thoughts about the main concepts of the Cheung-Judge (2012) article, and identify personal  traits.  2. Relate these main concepts to your preliminary ideas for the Unit VIII...

6 Mobile Marketing Case Studies from Big Brands You Need to Bookmark Select one (1) case study.  In a PowerPoint presentation, address the following: 1) Which case study did you select 2) What...