Archive - Month: July 2023

the topic is ( Retail Market Strategy ) You should discuss one or more of the key topics and/or concepts specific to this week that intrigued you, surprised you or had the most relevance to you....

You are now working as a digital marketing analyst to meet the business goal. Based on the backgorund of this business, complete all the questions with a totol of 800 words. Mastering the Art of...

Social Responsibility and Ethics This week we focused on Social Responsibility & Ethics. Research a well-known company (examples Starbucks, Ben & Jerry’s, TOMs, GE, etc.) and explain their...

Section One; Country Study: Assume your company has decided to expand their US business into an international business. You have been asked by your company to research potential countries to...

Each student, independently of the team will prepare a brief summary for the week’s simulation efforts. This report will include the following information: What was your one corporate generic...

(Refer to Peter/Kerin p.91-104 and the supplementary materials given in the case packet on Blackboard) In late 2007, the brand manager at Dr. Pepper Snapple Group was charged with the task of...