Organizational structure strengths and weaknesses
Project management maturity (Formal, informal)
Project initiating process
Project-related committees (Project review, project change, etc.,)
PMO

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Primary Market: Families with children (ages 6–18) with an average annual family income of over $75,000 per year
Secondary Market: Teens, ages 15–18

Write a memo to your CMO detailing how you will use the four Ps in your marketing efforts.
The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.
Prompt
Refer to the CMO Memo for Target Audienceand create a consulting report describing how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens.
For the purposes of this assignment, you will include the following in your consulting report.

Describe the plan to market the product to the identified target audiences.

What communication strategy will you use for the target audiences, regarding the park services?

Describe the role of place in attracting customers back into the park.

Identify the appropriate communication method to share information about the safety measures you have taken.
How will you plan a marketing campaign around “convenience of use” as your unique selling proposition (USP)?

Determine the pricing strategy that should be considered to drive new and existing customers.

How will you communicate the value of your offering through an effective pricing model?

Describe two promotional events aimed at your two target audiences designed to drive attendance.

Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.

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Question 1
Answer the following questions.

Question

Answer

Define data.

What is a data set? What are the key details of datasets? Mention two examples as part of your answer.

(50-100 words)

What is a database?

List three (3) examples of databases as part of your answer.

(50-100 words)

Describe two (2) techniques for synthesising data (one for qualitative and one for quantitative data).

(50-100 words)

Question 2
Think about policies and procedures relating to:

· Accessing information

· Recording and reporting outcomes of the analysis

· Requirement for data analysis

What should the policies and procedures include?

Accessing information

Recording and reporting outcomes of the analysis

Requirement for data analysis

Question 3
Answer the following questions.

Question

Answer

Outline three (3) key features of industry standards and techniques relating to data analysis.

(30/50 words/feature)

List five (5) potential data sources.

What is statistical analysis? Provide two examples of statistical analysis methods in your answer.

(50-100 words)

What are the key legislative requirements relating to data analysis? List 4-5 in your answer.

Outline three (3) methods for reporting analysis.

(80-120 words)

Question 4
Describe the following factors that impact the reliability of data.

Factor

Description

(30-50 words/factor)

Timeliness

Authority

Audience

Relevance

Potential bias

Question 5
Outline three (3) methods for data analysis.

Method

Outline

(40-80 words/method)

Question 6
Research 3 different analytics tools/software. Describe each tool’s features and benefits

Analytics tools/software

Features/benefits

(40-80 words/method)

BSBDAT501 – Analyse data V3 2021

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Summary: You will design an investigation to test a question related to grocery store customers’ use of paper vs. plastic vs. reusable grocery bags. You will submit a plan describing how to test a question related to grocery bag use. You will also construct a table and a graph of results based on observational data supplied to you. Based on your analysis of this data, you will draw conclusions.

Project Timeline: Week 1
1. Kick off the first week by watching the TED-Ed video “Which Bag Should You Use?” and answering the Grocery Bag Video Questions assignment in Blackboard. This assignment is worth 10 points. The video is available at: https://www.youtube.com/watch?v=3_fjEc4aQVk
2. Now it’s time to design an experiment to test a question related to grocery bag use. Complete the Grocery Bag Project Experimental Design Template. This assignment is worth 10 points.
Week 1 Assignments: Grocery Bag Video Questions and Grocery Bag Project Experimental Design Template

Project Timeline: Week 2
Your instructor has collected data which can be used to answer a question related to the use of different types of grocery bags. This data is in a data file named: Grocery Bag Data. It is located in this folder. Choose a question to explore related the to the use of grocery bags. Use the data to answer this question. Write a report which includes your question, a table of your analyzed data, a statement of the results, and a conclusion. The Grocery Bag Report Guide contains complete information about writing this report. Submit your Grocery Bag Project Report. This assignment is worth 15 points.
Week 2 Assignments: Grocery Bag Project Report

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Please complete the Time Value of Money, the Economic Indicators, and the Goals Worksheet.

Time Value of Money

Answer the 3 questions and bonus below. Please make sure that you include your inputs and round out 2 decimal points for all answers. For example. I want to see how much my $5,000 will be worth in 5 years if I can earn 4%.

PV = -5,000 (Make sure it is negative if you are paying the bank)

I/Y = 4 (Use the full number on the calculator and .04 if using Excel)

N = 5 (Use annual unless the question asks for monthly)

CPT FV = ANSWER rounded 2 decimal points

1. I want to be able to buy a car with cash in 3 years. I have $10,000 that I can invest today. I can get a bond earning 2%. How much will I have for the purchase?

2. I want to buy a house in 4 years. I need to have a down payment of $50,000. How much do I need to have today in order to have the down payment, if I can earn 3%?

3. I just graduated from school with $25,000 worth of debt. I want to know what my monthly payment is going to be. I was able to finance it over 7 years at 6%.

Bonus Question (5 points): Take one of your goals and use time value of money with it. You need to include your goal and inputs. For example, one of my goals is to buy furniture in 12 months and it will cost me $1,000. You need to find out how much you can earn on your money and how much you need today or how much you need to put away each month. Therefore, I could say that the interest rate is 2% and the time frame is 12 months. My FV is $1,000 and I would be solving for PMT in this situation.

Hints

1. When it is monthly, you need to change the setting to 12 payments per year on the calculator and divide the interest by 12 if you are using Excel.

1. If you are paying out for a payment or the present value (most of the time you will be using PV), then you need to enter it as a negative number.

1. Try to estimate what you think it will be before completing the mathematical equation. If you are getting a car payment of $1,000, then you probably entered something wrong.

1. Always clear out the calculator after each problem (2nd FV).

Economic Indicators

It is important to know what is going on in the economy. Please look up the following websites and attach the answers on the comments section.

1. From the Department of Labor, Bureau of Labor Statistics (www.BLS.gov), go to subject and under the “Unemployment” click the “National Unemployment Rate” link. Scroll down to “CPS News Release” and it will give you the Unemployment Rate (“UeR” in % for last month) in the first sentence. Report the Unemployment Rate.

2. From www.BLS.gov, go to subject and under “Inflation & Prices” click the “Consumer Price Index” link. Scroll down to the “News Releases.” Report the change in CPI-U (Consumer Price Index for All Urban Consumers) for the most recent month (as a percentage). Make sure to use the seasonally adjusted rate. It is in the first sentence.

3. From www.BEA.gov, “The Gross Domestic Product” (GDP) is available. Scroll down and look under the Principal Federal Economic Indicators. Report the quarterly change in GDP (as a percentage).

Goals Worksheet

Short Term

Goal

Amount

Time Frame

Intermediate

Goal

Amount

Time Frame

Long Term

Goal

Amount

Time Frame

Make sure that you have 3 goals for each time frame!

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Important note:

You can choose any company to work with as long as:

· It is a local company.

· It is a startup that was established in the last (3 – 6) years, 2014 onwards.

· It can belong to any industry sector.

Requirements
Part 1, around (500) words: Due week 6, on 27/2/2021. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.

a. Competitors analysis

b. Suppliers and/or Digital Marketing intermediaries.

c. Customers’ persona.

2. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)

a. Technological forces.

b. Legal forces.

c. Economic forces.

d. Political forces.

e. Social forces.

Part 2, around (1000) words: Due week 10. on 27/3/2021. (Refer to the Textbook Chapters 4, 5 & 6)

1. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)

a. Where are you now? (situation analysis)

b. Where do you want to be? (business objectives)

c. How are you going to get there? (strategy)

d. How exactly do you get there? (tactics)

e. Who does what and when? (actions)

f. How do you monitor performance? (control)

2. Summaries the marketing mix best suitable for your campaign. (refer to ch5)

a. Product variables

b. Price variables

c. Place variables

d. Promotion variables

e. Process variables

3. How can you implement relationship marketing for your campaign. (refer to ch6)

a. Could you create a virtual community? And how does it help the relationship marketing.

b. Could you use digital media to support customers’ advocacy? And how?

Part 3, around (1000) words: Due week 14. on 24/4/2021. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely..

Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.

a. What is your campaign message? (about your digital campaign message)

b. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).

c. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.

d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).

Important instructions and Notes
Part 1

Due 27/2/2021

5 Marks

Part 2 & 1

Due 27/3/2021

10 Marks

Part 3 & 2 &1

Due 24/4/2021

10 Marks

1. This is an individual work.

2. You will submit online through blackboard.

3. A cover page is required for each submission, one mark will be deducted if there is no cover page.

4. The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers. without these instructions.

5. The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2.

6. The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.

· Quotations must be cited to its resources.

7. The paper styles:

· The format of the paper needs to be introduction, main body and conclusion.

· Your work needs to be consistent in terms of style, tone and appearance.

· Font size: 12.

· Font type: Times New Roman,

· Page are numbered.

· 1.5 spacing between lines and paragraphs.

· Left alignment.

8. Entire project word count, around 2500 words.

9. You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools.

10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors.

11. In case of any questions, please refer to your instructor.

Best of Luck!!

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Critically Analyse the Use of Cloud Applications & Services in ONE of the following areas:

[Digital Creative Media] | [Digital Commerce] | [Digital Finance] | [Digital Marketing] | [Digital Government] | [Digital Health] | [Digital Innovation]
In the report, you should:

• Provide a brief overview of your selected topic using a number of academic & professional resources, such as journal/conference publications, research magazines, books, technical web sites (20% of the coursework mark).
• Describe how different but relevant technologies (e.g., cloud processing & storage; digital media; big data; range of cloud applications & services; related data & user security/privacy issues; service & deployment models; cloud management, business models & use cases) are involved in the topic (40% of the coursework mark).
• Discuss the challenges, possible issues, pros & cons, and the future trends of the topic (30% of the coursework mark).
• Also, 10% of the marks are allocated for the presentation and clarity of your report.
Hints on report writing

At the beginning of your report, you should indicate the selected area with justifications. The report should be well structured, grammatically correct and fluent. To convey your ideas clearly, you can use suitable images, diagrams, tables, etc [but not directly copied from elsewhere] in moderation. When you use external resources, you should quote and reference them properly. The 1500-word limit is strict [excluding the references].
You should aim to provide the big picture about the topic and communicate your views clearly. The report should not be solely based on the content referenced externally. In the report, all of the relevant technologies related to the topic should be described in sufficient detail (including, the challenges, risks, their implications, potential remedies and relevant technologies that are or can be used). While elaborating on these, you can develop your ideas in more detail and explore future trends and applications related to the topic.

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2. Utilisation of spare manufacturing capacity to manufacture HK vehicles in the UK and vice versa.

3. Exploring the feasibility of an online joint sales platform in both continents alongside their existing distribution channels.

4. Sharing technical understanding between the companies regarding their vehicle system designs, to ensure compliance with safety legislation in their respective territories.

5. The development of a powerful joint Purchasing Department

Questions (All questions are to be answered)

1. Critically analyse the benefits and risks of a 100% acquisition versus a 50/50% Joint Venture and identify your chosen way forward based on that analysis. This analysis should include, as a minimum, financial, reputational, branding, risk of unfriendly takeover, loss of IP, law and jurisdiction. (40%)

2. Identify the main steps in the acquisition process and critically identify the three most significant legal or commercial risks with your proposed course of action from Question 1 (including assessing why those identified risks pose the most important risks to the acquisition and then providing a critical assessment of how those three main risks can be mitigated). (40%)

3. Identify how you would go about setting up the new joint Purchasing Department. Critically consider:-
a. Which Corporate identity would be used
b. How would you maximise the power of the joint organisation e.g. Use common parts in Union and HK vehicles to maximise commercial leverage and minimise cost.
c. Identify clause headings to be included in a new set of Corporate Terms and Conditions to be used with all suppliers e.g. Delivery (20%)

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